Book Reflections

If you are as avid a reader as I am, then you will enjoy this section as I post about books I am currently reading which reflect upon the development of my websites. I am self-taught, as are many other online entrepreneurs around the world. While a lot of my learning has come from trial and error, much of it has also been inspired from books. These will not be “book reviews” as you may often see online… those normally are meant to inform you of what a book is about. Instead I want to give you a fresh look into how that particular book can help businesses like ours succeed… I call these Book Reflections.

Facebook Marketing
I recently attended the National Genealogical Society conference in Raleigh, North Carolina, where I was able to meet with several genealogical companies, and socialize with a few acquaintances. One of the items that was consistently brought up was the success of FamilyLink’s “We’re Related.”

3 Goals for a Successful Launch
I am listening to a book on cd production of Meatball Sundae by Seth Godin, the bestselling author of The Dip. In the book Seth discusses fourteen trends that no marketer can afford to ignore. During one of those trends he brings up the fact that a business person should seek any 1 of 3 goals when establishing his business.

Your Sweet Spot
Thomas Alva Edison once said that “success is 10% inspiration and 90% perspiration.” When I read that statement I have to wonder if Thomas Edison ever enjoyed the work he did? 90% perspiration doesn’t entail any sort of enjoyment to me. Yet I know that effort must be used in developing websites, unless I expect to hit the lottery. So how do I counteract the drudgery that can be involved with online development, and bring enjoyment to the process? The answer for me, may be found in my sweet spot.