Developing an Online Presence in 5 Easy Steps

As we begin to concentrate on the development and expansion of our garden websites in anticipation of Spring 2011, I have decided to delve into the social online world, and begin making use of the variety of social bookmarking and communication tools. My first action is to create a persona ...

Book Reflections

Facebook MarketingFacebook Marketing
I recently attended the National Genealogical Society conference in Raleigh, North Carolina, where I was able to meet with several genealogical companies, and socialize with a few acquaintances. One of the items that was consistently brought up was the success of FamilyLink's "We're Related" ...
3 Goals for a Successful Launch3 Goals for a Successful Launch
I am listening to a book on cd production of Meatball Sundae by Seth Godin, the bestselling author of The Dip. In the book Seth discusses fourteen trends that no marketer can afford to ignore. During one of those trends he brings up the fact ...